SUBAJ Is First Blockchain Company to Adopt AR In Street Retail Marketing

SUBAJ Is First Blockchain Company to Adopt AR In Street Retail Marketing

  January 2, 2019   Sven Martin   No Comments

Technology is helping retailers redefine their customer experience by making use of artificial intelligence and conversational commerce. It’s the high time retailers must realize that ‘attention’ is the most valuable resource or commodity when it comes to offering services or products. It is perhaps the most recent trend which industries are measuring, managing and distributing.

SUBAJ is capitalizing on latest trends in Retail space

Retailers are introducing the transparency and immutability of blockchain along with AI and AR which are more immersive and are extremely helpful in providing practical information about their stores in order to capitalize on customer retention.

Considering blockchain in retail, it offers a great amount of traceability and transparency that potentially helps to eradicate the major challenges faced by the retail industry by inheriting trust and value. AR, on the other hand, is used to guide customers around stores entertaining way by blending in product details, discounts and special offers.

Being influenced by the concept of Pokémon Go, we have realized that transferring virtual communications to physical space is highly engaging. By conceptualizing the above scenario, we integrated the power of blockchain and Artificial Reality to become the first company to do so. SUBAJ has completely immersed itself in providing solutions for AR in street retail marketing which can be used by retailers to carry out effective product demonstrations and gamify the entire process of customer attention.

The concept of blockchain with AR

The whole idea of gamifying the entire customer experience is backed by algorithms that would deliver mesmerizing shopping experiences. The retailers would be able to send secret signals to their customers when they walk nearby. Smart contracts in blockchain will execute AR scenarios when they meet specific conditions, let’s say user characteristics, time and location, basically outlining the buyer’s persona thereby helping the retailers promote their offers. Furthermore, the customers can be offered loyalty rewards in terms of SUBAJ Tokens (SBJ) which can be traded worldwide on the retail outlets. Upon determining the contextual information, the smart contracts will likewise make AR and IoT proactive technologies function autonomously without the need for centralized authority.

Retailers will get an omni channel solution where they can encourage users to come to their stores physically by arranging virtual sights that are specifically designed to attract a targeted audience with specific interests. Moving ahead, store owners can also send special offers and navigation information to the user base of their loyalty programs when they enter the store vicinity. At present, the majority of the loyalty programs create frustration and friction among the customers. With blockchain, it is believed that the entire customer experience will be redefined as tracking and managing of loyalty points would become possible. Retailers, on the other hand, will get to address their customers in a more customer-friendly way.


SUBAJ’s efforts to effectively distribute human attention and manage behavior by combining these technologies is what it makes SUBAJ one of a kind platform. The whole idea is to drive customer engagement, reduce complexity, driving increased brand awareness and program adoption.

Combination of the technologies will effectively distribute human attention and manage behavior in the same way as it works in social networks, online games, internet shopping. Technological giants and startups already invest in AR products, as this trend is very important for the economic landscape. SUBAJ brings game mechanics and social interactions from digital space to the real world.

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